OG stands for Open Graph, a protocol which is created by Facebook. (where the bold text is the attribute which tells us what we want to specify, and the underlined text tells us what the content on the business card should be).
This information, for example on Facebook, is presented as follows: So what are ‘OG’ and ‘Twitter’ all about?īoth of these names refer to the meta attributes added to the source of the web page. An image of the shared page (tag og:image).The name of the shared page (tag og:site_name).A description of the shared page (tag og:description).The title of the shared page (tag og:title).Read also: SEO Foundations What comprises a social media business card?Īlthough the final appearance of the business card will actually depend on the particular site on which it appears, in most cases the business cards will contain basic information about the page, i.e. As confirmation – a photo showing the typical facial expression of an average John Doe who saw a poor business card on Facebook: As a result, if the appearance of the site’s card is not appropriate, it may deter people (which could be our potential customers and/or recipients). Then, despite our misgivings, it is worth remembering that even if we do not dedicate our site a special profile page on social media, it can still be transferred in private conversations between users. Therefore, based on the assumption that sooner or later our site’s business card will appear on social media, it is worth taking steps to ensure that it does not put off our potential users.īelow you can see the response of the average John Doe who looks at a correctly prepared business card:Īnd what if you think that your site does not need such elements because you do not use Facebook, because you do not see such a need? Website links that appear on social networks are mostly transformed into so-called “cards” for which the word “business card” would be better suited. If we assume that SEO contains all processes related to the visibility of our website, then managing social media tags is without doubt somewhere at the top of our priorities.
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